Research plays an important role in all of the Master’s programmes. By connecting research and practice, students deepen their growth and strengthen their positioning within the profession.
In addition to supporting the individual research of students, the Master Institute also involves students in the bodies of knowledge and discourses relevant to their respective disciplines. These fields are in continual flux and in order to have an ongoing understanding and discussion of their current developments, the Master Institute maintains a strong relationship with the Expertise Centre for Art, Design and Technology.
The Expertise Centre for Art,Design and Technology (EKV) facilitates interdisciplinary applied research into current developments in the fields of art and design. Research focuses on the process of creating art and design and the role of the user as a participant in that process as well as a user of the final work.
Research is commissioned by and conducted in collaboration with the AKV|St.Joost art academy and the Avans Communication & Multimedia Design courses. The future artists and designers of Avans University of Applied Sciences assist with research, making a valuable contribution to the field and the economy. The guiding principles are the value of knowledge in itself and the importance of applying it in education and in the professional field. The aim is for research to lead to an even better relationship between education and professional practice, while preparing students for their future roles as highly skilled, reflective professionals.
This research group explores processes of autonomy in art, design and technology. The main theme is Autonomy as Performative Defiance. Subsidiary research themes are:
This research group explores creation from the user’s perspective. The central concern is the user’s working or living environment and how he or she experiences it; users are actively involved in the creative process.
Practice-based research into human-oriented creation provides opportunities for making an abstract ideal – giving the user a central role – realistic. It also enables students to become professionals who remain engaged in research and have mastered techniques for articulating the position and problems of the user. Finally, the focus of this research group lends itself to interdisciplinary projects in which artists and designers make innovative contributions to domains such as energy, safety and care. The main research theme is Situated Art and Design.
On Situatedness Designed products often turn out to be misaligned with how people actually use them; a major reason is that they are designed in the relatively sterile environment of the studio, while the context of real-world use is much more erratic. The main mistake in many design processes is a failure to consider the target user in the context of daily life. The same fundamental error is often made in theoretical research concerning users. Subsidiary research themes within this programme are: